Why We Need Human Translators

Why We Need Human Translators If you type “translators are” into Google… …you’ll notice several autocomplete suggestions, one of which reads: “translators are a waste of space”. Ouch! Despite the not-so-pleasant sentiment, I feel this search perfectly encapsulates how translators are often perceived today: “why do we need human translators when we’ve got Google Translate?”.Continue reading “Why We Need Human Translators”

The Secret to Writing Really Good Ads

Writing good ads may seem like a daunting task. You want to make sure you get value for your money and not just waste it on ads that don’t work. But I will let you in on the secret to writing those great ads. The truth is that we don’t like reading too much. AsContinue reading “The Secret to Writing Really Good Ads”

What is User-Generated Content?

By Hanne Gunnarsson, Textera CEO, April 2021 User-Generated Content, or UGC, is rapidly becoming a preferred method of advertising towards the consumer market. It allows us to connect with our audience on a more personal level, putting us face-to-face with the very people we want to sell to. It is a very honest form ofContinue reading “What is User-Generated Content?”