How The International Women’s Day Challenges Gender Inequality

How The International Women’s Day Challenges Gender Inequality By Dua Fatima Syeda, Textera The United Nations began celebrating IWD 47 years ago, and the movement has spread to the rest of the world. This day celebrates all women and all facets of their identities while challenging gender inequality. All this started in 1908 when 15,000Continue reading “How The International Women’s Day Challenges Gender Inequality”

The Importance Of Localizing Your Content

The Importance Of Localizing Your Content Written by Dua Fatima Syeda This article will tell you how to achieve personalization by localizing your content. Localization isn’t just modifying a translation to make it look local. The process has a lot more depth, and we’re going to talk about that in a minute. Imagine this, youContinue reading “The Importance Of Localizing Your Content”

Five 2022 Web Development Trends We Believe in

Five 2022 Web Development Trends We Believe in Web development is like a run-away train. An ever-changing beast. We have taken a look at some of the web development and design trends that will play a large role in the industry in the coming year. 2022 has started with a bang, and we are soContinue reading “Five 2022 Web Development Trends We Believe in”

Why We Need Human Translators

Why We Need Human Translators If you type “translators are” into Google… …you’ll notice several autocomplete suggestions, one of which reads: “translators are a waste of space”. Ouch! Despite the not-so-pleasant sentiment, I feel this search perfectly encapsulates how translators are often perceived today: “why do we need human translators when we’ve got Google Translate?”.Continue reading “Why We Need Human Translators”

The Secret to Writing Really Good Ads

Writing good ads may seem like a daunting task. You want to make sure you get value for your money and not just waste it on ads that don’t work. But I will let you in on the secret to writing those great ads. The truth is that we don’t like reading too much. AsContinue reading “The Secret to Writing Really Good Ads”

What is User-Generated Content?

By Hanne Gunnarsson, Textera CEO, April 2021 User-Generated Content, or UGC, is rapidly becoming a preferred method of advertising towards the consumer market. It allows us to connect with our audience on a more personal level, putting us face-to-face with the very people we want to sell to. It is a very honest form ofContinue reading “What is User-Generated Content?”